Page 286 - Between One and Many The Art and Science of Public Speaking

Chapter
10

Language: Making Verbal Sense

of the Message

Objectives www.mhhe.com/brydon6 Key Concepts

After reading this chapter and reviewing the online learning resources at analogy
http://www.mhhe.com/brydon6, you should be able to:
antithesis
• Construct examples that illustrate the relationship between language credibility-enhancing language
and thought. immediate language
• Describe the role language plays in relating to cultural, demographic, inclusive language
and individual diversity.
language
• Use rhetorical devices such as metaphor and simile to vary language
language intensity
intensity in your speeches.
linguistic relativity hypothesis
• Use concrete language, as well as contrast and action, to reduce un-
marginalizing language
certainty on the part of your audience.
metaphor
• Use verbal immediacy and transitional devices in your speeches.
receiver-centric
• Avoid marginalizing and totalizing language, using inclusive language
instead. sexist language
simile
• Avoid sexist and stereotypic language.
totalizing language
verbal qualifi ers

“ How can I tell what I think until I see what I say? ”

—EDWARD MORGAN FORSTER 1