Page 290 - Between One and Many The Art and Science of Public Speaking
P. 290
Chapter 10 Language: Making Verbal Sense of the Message 257
This ad uses words to describe snow conditions rich in imagery for skiers and snowboarders
but meaningless for those not involved in these sports.
words and language, the better equipped we will be as audience members in
formulating a thoughtful impression of what a speaker is trying to say.
Language and Audience Analysis
Having seen that words and language color people’s perception and experience,
we can now examine the relationship between language and the three types of
diversity (cultural, demographic, and individual) introduced in Chapter 6. Un-
derstanding the connections between language and diversity is crucial to effec-
tive speaking because today’s audience is more diverse than ever.
