Page 19 - How to Drive the Bottom Line with People

Foreword

emerges as paradigms (beliefs as to how the world
works) combined with principle-based values that peo-

ple come to respect, to believe in, to live by, and to hold
each other accountable to.
Sincere, open-minded readers of this book will love

it because it is eminently practical, with numerous
illustrations that you will identify with. Its logic is
compelling, and the social-ecological paradigm is
beautifully taught and illustrated. But above all, it is
the spirit of the book that touches your spirit. Our

true DNA is that we are built to serve. The cultural
DNA which overlays this true DNA teaches us that
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the greatest are those who are being served and, there- =

fore, profit and position and power and prestige
become the key elements and definitions of success.
The spirit and content of this book penetrate through
that cultural DNA and reawaken our true DNA, our
true nature, and enliven our conscience, our inward

sense of what is right and what is wrong, and energize
our desire to make a difference, to really contribute,
to add value—in short, to serve.

The true identity theft is not financial; it is spiritual.
People are nourished by a selfish culture toward
“what’s in it for me.” They have lost their true self. As
one put it, “when man found the mirror, he began to