Page 21 - How to Drive the Bottom Line with People

Preface

hat you are about to read is a story of
W experiential discovery. From growing up

around an authentic cowboy on a West Texas ranch
to piloting a high-performance jet to altitudes above
70,000 feet, it is an account that reveals a valuable les-

son regarding leadership: culture and people, not Wall
Street and investors, create sustainability.
The stories in Built to Serve remind us that seeking
a higher purpose ultimately leads to personal growth,
professional fulfillment, and success in life. Many of

the stories are of familiar events, organizations, or
institutions—Southwest Airlines, NASA, Air Force
One, and Watergate. But some of the names may be

less familiar. For example, names like Lubbock Chris-
tian University, Gallery Furniture, and adplex are
likely to be new to the reader. Their stories will pique
your interest and create a desire to learn more about

a xix
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