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24 Preface

Chapter 8, “Web Analytics, Web Mining, and Social Analytics” (New Chapter)
• 95 percent of the material is new
Chapter 9, “Model-Based Decision Making: Optimization and Multi-Criteria Systems”
• All new cases
• Expanded coverage of analytic hierarchy process
• New examples of mixed-integer programming applications and exercises
• About 50 percent new material
In addition, all the Microsoft Excel–related coverage has been updated to work with
Microsoft Excel 2010.
Chapter 10, “Modeling and Analysis: Heuristic Search Methods and Simulation”
• This chapter now introduces genetic algorithms and various types of simulation
models
• It includes new coverage of other types of simulation modeling such as agent-based
modeling and system dynamics modeling
• New cases throughout
• About 60 percent new material
Chapter 11, “Automated Decision Systems and Expert Systems”
• Expanded coverage of automated decision systems including examples from the
airline industry
• New examples of expert systems
• New cases
• About 50 percent new material
Chapter 12, “Knowledge Management and Collaborative Systems”
• Significantly condensed coverage of these two topics combined into one chapter
• New examples of KM applications
• About 25 percent new material
Chapters 13 and 14 are mostly new chapters, as described earlier.
We have retained many of the enhancements made in the last editions and updated
the content. These are summarized next:
• Links to Teradata University Network (TUN). Most chapters include new links
to TUN (teradatauniversitynetwork.com). We encourage the instructors to regis-
ter and join teradatauniversitynetwork.com and explore various content available
through the site. The cases, white papers, and software exercises available through
TUN will keep your class fresh and timely.
• Book title. As is already evident, the book’s title and focus have changed
substantially.
• Software support. The TUN Web site provides software support at no charge.
It also provides links to free data mining and other software. In addition, the site
provides exercises in the use of such software.
the supplement pAckAge: peArsonglobAleditions.com/shArdA

A comprehensive and flexible technology-support package is available to enhance the
teaching and learning experience. The following instructor and student supplements are
available on the book’s Web site, pearsonglobaleditions.com/sharda:
• Instructor’s Manual. The Instructor’s Manual includes learning objectives for the
entire course and for each chapter, answers to the questions and exercises at the end
of each chapter, and teaching suggestions (including instructions for projects). The
Instructor’s Manual is available on the secure faculty section of pearsonglobaleditions
.com/sharda.

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