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Contents 19

The Gray Areas (Any One of the Two Would Do the Job) 602
Coexistence of Hadoop and Data Warehouse 602
13.7 Big Data Vendors 604
▶ ApplicAtion cAse 13.5 Dublin City Council Is Leveraging Big Data
to Reduce Traffic Congestion 605
▶ ApplicAtion cAse 13.6 Creditreform Boosts Credit Rating Quality
with Big Data Visual Analytics 610
13.8 Big Data and Stream Analytics 611
Stream Analytics Versus Perpetual Analytics 612
Critical Event Processing 612
Data Stream Mining 613
13.9 Applications of Stream Analytics 614
e-Commerce 614
Telecommunications 614
▶ ApplicAtion cAse 13.7 Turning Machine-Generated Streaming Data
into Valuable Business Insights 615
Law Enforcement and Cyber Security 616
Power Industry 617
Financial Services 617
Health Sciences 617
Government 617
Chapter Highlights 618 • Key Terms 618
Questions for Discussion 618 • Exercises 619
▶ end-of-chApter ApplicAtion cAse Discovery Health Turns Big
Data into Better Healthcare 619
References 621

Chapter 14 Business Analytics: Emerging trends and Future
Impacts 622
14.1 Opening Vignette: Oklahoma Gas and Electric Employs
Analytics to Promote Smart Energy Use 623
14.2 Location-Based Analytics for Organizations 624
Geospatial Analytics 624
▶ ApplicAtion cAse 14.1 Great Clips Employs Spatial Analytics to
Shave Time in Location Decisions 626
A Multimedia Exercise in Analytics Employing Geospatial Analytics 627
Real-Time Location Intelligence 628
▶ ApplicAtion cAse 14.2 Quiznos Targets Customers for Its
Sandwiches 629
14.3 Analytics Applications for Consumers 630
▶ ApplicAtion cAse 14.3 A Life Coach in Your Pocket 631
14.4 Recommendation Engines 633
14.5 Web 2.0 and Online Social Networking 634
Representative Characteristics of Web 2.0 635
Social Networking 635
A Definition and Basic Information 636
Implications of Business and Enterprise Social Networks 636

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