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BRIEF ContEnts

Preface 21
About the Authors 29

Part I Decision Making and analytics: an Overview 31
Chapter 1 An Overview of Business Intelligence, Analytics,
and Decision Support 32
Chapter 2 Foundations and Technologies for Decision Making 67

Part II Descriptive analytics 107
Chapter 3 Data Warehousing 108
Chapter 4 Business Reporting, Visual Analytics, and Business
Performance Management 165

Part III Predictive analytics 215
Chapter 5 Data Mining 216
Chapter 6 Techniques for Predictive Modeling 273
Chapter 7 Text Analytics, Text Mining, and Sentiment Analysis 318
Chapter 8 Web Analytics, Web Mining, and Social Analytics 368

Part IV Prescriptive analytics 421

Chapter 9 Model-Based Decision Making: Optimization and Multi-
Criteria Systems 422
Chapter 10 Modeling and Analysis: Heuristic Search Methods and
Simulation 465
Chapter 11 Automated Decision Systems and Expert Systems 499
Chapter 12 Knowledge Management and Collaborative Systems 537

Part V Big Data and Future Directions for Business
analytics 571

Chapter 13 Big Data and Analytics 572
Chapter 14 Business Analytics: Emerging Trends and Future
Impacts 622
Glossary 664
Index 678

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