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ContEnts

Preface 21
About the Authors 29

Part I Decision Making and analytics: an Overview 31
Chapter 1 An overview of Business Intelligence, Analytics, and
Decision support 32
1.1 Opening Vignette: Magpie Sensing Employs Analytics to
Manage a Vaccine Supply Chain Effectively and Safely 33
1.2 Changing Business Environments and Computerized
Decision Support 35
The Business Pressures–Responses–Support Model 35
1.3 Managerial Decision Making 37
The Nature of Managers’ Work 37
The Decision-Making Process 38
1.4 Information Systems Support for Decision Making 39
1.5 An Early Framework for Computerized Decision
Support 41
The Gorry and Scott-Morton Classical Framework 41
Computer Support for Structured Decisions 42
Computer Support for Unstructured Decisions 43
Computer Support for Semistructured Problems 43
1.6 The Concept of Decision Support Systems (DSS) 43
DSS as an Umbrella Term 43
Evolution of DSS into Business Intelligence 44
1.7 A Framework for Business Intelligence (BI) 44
Definitions of BI 44
A Brief History of BI 44
The Architecture of BI 45
Styles of BI 45
The Origins and Drivers of BI 46
A Multimedia Exercise in Business Intelligence 46
▶ ApplicAtion cAse 1.1 Sabre Helps Its Clients Through Dashboards
and Analytics 47
The DSS–BI Connection 48
1.8 Business Analytics Overview 49
Descriptive Analytics 50
▶ ApplicAtion cAse 1.2 Eliminating Inefficiencies at Seattle
Children’s Hospital 51
▶ ApplicAtion cAse 1.3 Analysis at the Speed of Thought 52
Predictive Analytics 52
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