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8 Contents

3.9 Data Warehouse Administration, Security Issues, and Future
Trends 151
The Future of Data Warehousing 153
3.10 Resources, Links, and the Teradata University Network
Connection 156
Resources and Links 156
Cases 156
Vendors, Products, and Demos 157
Periodicals 157
Additional References 157
The Teradata University Network (TUN) Connection 157
Chapter Highlights 158 • Key Terms 158
Questions for Discussion 158 • Exercises 159
▶ end-of-chApter ApplicAtion cAse Continental Airlines Flies High
with Its Real-Time Data Warehouse 161
References 162

Chapter 4 Business Reporting, Visual Analytics, and Business
Performance Management 165
4.1 Opening Vignette:Self-Service Reporting Environment
Saves Millions for Corporate Customers 166
4.2 Business Reporting Definitions and Concepts 169
What Is a Business Report? 170
▶ ApplicAtion cAse 4.1 Delta Lloyd Group Ensures Accuracy and
Efficiency in Financial Reporting 171
Components of the Business Reporting System 173
▶ ApplicAtion cAse 4.2 Flood of Paper Ends at FEMA 174
4.3 Data and Information Visualization 175
▶ ApplicAtion cAse 4.3 Tableau Saves Blastrac Thousands of Dollars
with Simplified Information Sharing 176
A Brief History of Data Visualization 177
▶ ApplicAtion cAse 4.4 TIBCO Spotfire Provides Dana-Farber Cancer
Institute with Unprecedented Insight into Cancer Vaccine Clinical
Trials 179
4.4 Different Types of Charts and Graphs 180
Basic Charts and Graphs 180
Specialized Charts and Graphs 181
4.5 The Emergence of Data Visualization and Visual
Analytics 184
Visual Analytics 186
High-Powered Visual Analytics Environments 188
4.6 Performance Dashboards 190
▶ ApplicAtion cAse 4.5 Dallas Cowboys Score Big with Tableau and
Teknion 191

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