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112   •   Business Plans that Work


              Again, detailed costs
             by activity help you de-  Exhibit 5.4  Start-up Equipment Costs
            velop accurate projections.

                    equipment                  Quantity     price       total
                    20 lb washers              6            $2,500      $15,000
                    35 lb washers              2            $3,500      $7,000
                    30 lb dryers               6            $1,500      $9,000
                    50 lb dryers               2            $2,250      $4,500
                    Air-dry dryers             2            $250        $500
                    Detergent dispensers       8            $200        $1,600
                    Water heater and softener  2            $1,500      $3,000
                    Plumbing and install       1            $15,000     $15,000
                    Total laundry equipment                             $55,600
                    Computers and networking   4            $500        $2,000
                    Scanners and swipers       5            $200        $1,000
                    Miscellaneous equipment    1            $1,000      $1,000
                    Video equipment            1            $1,500      $1,500
                    Laundry supplies           1            $1,000      $1,000
                    Upfront van                1            $1,000      $1,000
                    Upfront rent               2            $1,500      $3,000
                    Upfront salaries           2            $2,000      $4,000
                    Marketing blitz            1            $10,000     $10,000
                    Travel                     1            $2,500      $2,500
                    Total office and other                              $27,000
                    Total start-up costs                                $82,600



                      A franchise has the same location and equipment needs as a company store.
                  We will provide a facility guideline to a franchisee so they can find and rent
                  suitable space. Continental-Girbau has already indicated their likely support of $1
                  mm in franchise-assignable financing.

                  5.5 Staffing plan

                  Excluding hourly staff, Lazybones company stores will employ eight location
                  managers and one call center manager. Lazybones HQ will reorganize itself
                  to change from managing locations to servicing franchise customers. The
                  Lazybones HQ staff will consist of executive managers and a single administrative
                  assistant until the company opens its first franchises. Additional staff will be
                  added as the number of franchisees increases (Exhibits 5.5 and 5.6). This will
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