Page 122 - Business Plans that Work A Guide for Small Business

Operations and Development: Execution • 113

include a marketing manager to advertise for and find franchisees; a financial
analyst to monitor franchisees’ books and guide them in keeping those books;
operations consultants to help franchisees set up and improve The headcount table
their operations; a quality consultant to monitor customer is useful because it not
only shows how much
each person or position
satisfaction and ensure franchisees are meeting quality standards; will be paid, but also when
and information technology staff to keep the databases and other these people will be hired.
This table also helps Dan
hardware and software running, including offering tech support build accurate projections
with key operational systems to Lazybones stores and franchises. because it feeds directly
into his pro formas.
Exhibit 5.5 HQ Staffing Plan by Year 2

Year 1 Year 2 Year 3 Year 4 Year 5

No. franchises 0 5 15 35 60
CEO $60,000 $60,000 $70,000 $80,000 $90,000
COO $60,000 $60,000 $70,000 $80,000 $90,000
CDO $60,000 $60,000 $70,000 $80,000 $90,000
Operations consultants $65,000 $130,000
Marketing managers $65,000 $65,000
Financial analysts $65,000 $65,000 $130,000
Quality consultants $50,000 $50,000 $50,000 $100,000
Information technology $55,000 $55,000 $55,000 $110,000
staff
Administrative assistants $30,000 $30,000 $30,000 $60,000
$180,000 $315,000 $410,000 $570,000 $865,000

The organization
Exhibit 5.6 Lazybones Organizational Chart chart is useful to show the
flow of information and
responsibility. Considering
this is a franchise opera-
tion, one gap on the team
might be a director of
franchisee training.

2 CEO = chief executive officer, COO = chief operating officer, CDO = chief development officer