Page 133 - Business Plans that Work A Guide for Small Business

124 • Business Plans that Work

Shows how the experience with larger companies. Joel provides the
newest top management
team member fills a gap in valuable experience of running larger companies, which will
Lazybones. They may want help us improve our ability to predict the workloads and
to be more explicit that
Joel will be responsible sales demand.
for the development and
management of integrated Both Joel and founder Dan Hermann are finishing the
operating systems as the Babson MBA program now. Babson has accepted Lazybones
company experiences
rapid growth. While Joel into its Entrepreneurship Intensity Track program and
has experience in larger
companies, the plan needs connected the two with a mentor, Jim Bardis, who has
to clearly state how this extensive franchise experience.
experience is applicable to a
growing Lazybones. In addition to Jim, the Lazybones team intends to seek out
a four-person board of advisers to support the company’s
Suggests that Lazy-
bones has an important leadership.
mentor. Currently the team
is lacking franchising experi-
ence, and, since this is cen-
tral to their growth strategy, Dan hermann
it may be a good addition to
the top management team.
We would like to see more Dan will be the company’s president.
about who Jim is and his
accomplishments. Dan will have overall responsibility
for managing the company and will be
A board of advisers
can be a powerful tool to the final decision maker on all major
help Dan shape his strategy, corporate issues. However, on a day-
identify gaps and weak-
nesses in the company and to-day basis he will focus on strategic
team, and network to other
needed resources. Once the planning, marketing, and brand building.
board of advisers is in place, He soon will have a Babson MBA to go with his 15 years
a brief bio of each member
will further validate the of experience managing and growing Lazybones.
power of the Lazybones
team.
A picture of each
founder is a visual catch-
point that will draw reader
to this very important
section of the plan.
Identify role and re-
sponsibilities for each team
member. We would like to
see the bio reiterate what
Dan has done to date with
Lazybones.
Reg mathelier
Reg will be Lazybones’s chief operating officer and
vice president. He will take primary responsibility for
the company’s day-to-day operations, focusing on the
company stores. His responsibilities will include leading
all administrative and accounting management. This is
consistent with Reg’s successful role at Lazybones for
the last 15 years.