Page 134 - Business Plans that Work A Guide for Small Business

Team: The Key to Success • 125

Joel Pedlikin

Joel will be Lazybones’s chief development officer
and vice president. He will focus on planning and
implementing the company’s five-year growth plan
and will lead all franchising efforts. Joel has 10 years
of executive experience at companies with revenues
between $12 million and $50 million a year, two
engineering degrees from Brown and Caltech, and a We would like to see
this expanded so we can
Babson MBA on the way. gauge how this experience
directly translates to suc-
cess for Lazybones. For in-
stance, was Joel responsible
for driving growth at his
previous companies?
This section could
end with a compensation
table and breakdown of
founder equity. However, it
has been removed from this
book to protect confidenti-
ality for Lazybones.

Chapter Summary

The team section is critical to successfully selling your vision. You need
to build a team that adds credibility. This may be difficult for younger
entrepreneurs or those who are entering into a field where they have less
experience. If you find that your team section isn’t compelling, you prob-
ably need to add a key member or two to your core team. Your ability
to build a strong team is your first market test. If you can convince oth-
ers of the attractiveness of the opportunity, you’ve passed a major mile-
stone that will make your company more attractive to investors and other
stakeholders.