Page 192 - Business Plans that Work A Guide for Small Business

Sample Presentation • 181

For the next Three
slides, these were build
slides (meaning in effect
only one slide of the
presentation). We like how
they capture in a very
visual way, the essence of
the industry and why this
is an opportunity. In this
slide, for instance, they
illustrate that the industry
is highly fragmented (versus
dominated by one or two
large competitiors). This
suggests that there is an
opportunity to create a
national brand.

This slide captures
the power of franchising
and in particular shows
that the segment of
personal services (where
Lazybones is focused) is
the fastest growing.

This slide illustrates
the target market. Large
campuses with high tuition.
Shows that there are 600
potential sites for the
franchise.