Page 193 - Business Plans that Work A Guide for Small Business

182 • Business Plans that Work

Nice drill down to
the user (students) and
buyer (parents). This rein­
forces their experience
and textured understand­
ing of the market.

Having integrated
component of competitive
advantages in advanta­
geous. They might reinforce
the statement “We do the
work ourselves” = quality
systems.

We really like posi­
tion maps that illustrate
how your firm stacks up
on two key criteria. In this
case, the map is geared
toward potential franchi­
sees and why they might
choose Lazybones over
another alternative.