Page 198 - Business Plans that Work A Guide for Small Business

Index

Accountants, 14, 121, 122, 137 Audio Highway, 9
Accounting, 110–111 Available capital risk, 132
Ace Hardware, 23
Action Babson College, 2, 28
business planning and, 158–159 Balance sheet, 137, 141–142, 152, 153
competitor retaliation and, 129 Bankruptcy, 91, 134
Actuals, in financing, financial Banks, 132
management, 142, 143 Bardis, Jim, 159
Advertising and promotions, 93–94, Bennigan’s, 134
116, 128. See also Customer/ Beta sites, 128
market analysis; Marketing plan Beta testing, 128
giveaways, 100 Biographies and role of members,
Google Adwords, 100, 102 in team, 120–121
newsletters, 14 Blank, Arthur, 1, 165
vehicle graphics, 99–100 Blue Ginger, 10
Web site for, 100, 102, 109–110 Board of directors, 121–122
Advisers and mentors, 132, 159 Boo, 8
Advisory boards, 121–122, 124 Bootstrapping, 20
Age, of entrepreneurs, 2, 3 Brin, Sergey, 1, 165
AIG, 122 Build-up method for forecasting, 94–96,
Alpha testing, 128 140–141
Amazon, 138 Burger King, 72
American entrepreneurs, 2–10 Burn rate, 130
American Research and Development Business. See also Growth, of business
Corporation, 119 concept, 49
Apple, 1, 7, 9, 104 model, 49, 95
Applebees, 134 survival rates of, 5–6
Assets and liabilities, 152–153 Business Plan Guide
Audience. See also Customer audience for, 44–46
business plan, 44–46 cover page for, 46–48
PTA, 81, 93, 127 disclaimer, 46

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