Page 200 - Business Plans that Work A Guide for Small Business

Index 189

Cover page, for business plan, 46–48 product, 133
Creativity, 6–7 strategy, 114
Critical risks timeline for, 114, 115
available capital risk, 132 Direct mail, 93
competitor actions and retaliation, 129 Disclaimer, for business plan, 46
contingency plan for, 127, 132 Distribution plan, 47, 92–93, 99
countering, 128 Doerr, John, 21
customer acceptance risk, 131 Doriot, Georges, 21, 119
development time and cost, 129–130 Dorsey, Jack, 1
financing availability and timing, Dot-Com boom/bust, 6–10, 93
129–130, 144 Dry Clean USA, 33
growth potential and, 128–129 Due diligence, 18, 53, 58–59
imitation risk, 131 Dunkin’ Donuts, 95
Lazybones example of, 131–136 Durable organizations, 5–6
macroeconomic risk, 132
market acceptance and, 127 Earnings before interest, taxes,
market interest and, 128–129 depreciation, and amortization
monitoring strategy, 131 (EBITDA), 139–140
operating expenses, 130, 147–148 EBITDA. See Earnings before interest,
replication risk, 131 taxes, depreciation, and
CTO. See Chief Technology Officer amortization
Customer E-commerce, 92
acceptance risk, 131 Edible Arrangements, 76–77
complaints, 110 Education, of entrepreneurs, 3
damage, 148 Emerging market, 57
database, 110 emotional vs. rational response in
franchising, 84 marketing, 89–90
secondary, 128 Employees
service, 110 cost of, 141
tertiary, 128 success rates and, 5
Customer/market analysis Employment size, industry analysis, 61
business planning and, 40, 66–71, 99 Energy, of entrepreneurs, 15
industry analysis and, 66–71 Enron, 122
marketing plan and, 40, 66–71, 99 Entrepreneur Magazine, 95
PTA, 81, 93, 127 Entrepreneurs, 1. See also Timmons
secondary customers, 128 Model
tertiary customers, 128 age of, 2, 3
CYE. See Conserve Your Equity American, 2–10
business planning and, 4, 12
Database, 110 commitment of, 11, 15
Debt infusions, 132, 136 competitive advantage and, 9–10
Dehydrated business plans, 41–42, Doriot on, 119
161–162 Dot-Com boom/bust and, lessons for,
DeMello, Tim, 118 6–10, 93
Demographics. See Customer/market durable organizations and, 5–6
analysis education of, 3
Development plan energy of, 15
critical risks analysis and, 129–130 entrepreneurial team, 21–22
Lazybones example of, 115–117 EQ, 34