Page 204 - Business Plans that Work A Guide for Small Business

Index 193

growth of, 58–60 Operating expenses, 130, 147–148
industry definition in, 57–78 Operational business plans, 41, 42, 117
Lazybones example, 97–102 Operations plan
market testing in, 128–129 buy vs. build decision in, 104, 105
pricing strategy in, 91, 97–98 centralized systems in, 109
product/service strategy in, 90–91, 97 competitive advantage in, 103–104,
PTA, 81, 93, 127 106–107, 110
sales strategy and, 94 critical risks analysis in, 130,
target market in, 49, 89–90 147–148
Mathelier, Reg, 27–34, 124 facilities and equipment, 111–112
McDonald’s, 5, 45, 64, 72 Lazybones example of, 106–114
Merry Maids, 139 ongoing operations and, 106
Microsoft, 1, 44, 45 operations strategy in, 105
Microsoft Excel, 9 pictures in, 109
Milestones, in growth, 8–9, 114, 121, proximity in, 105
133 scope of operations in, 105–106, 108
Mistakes, of entrepreneurs, 4 Opportunity. See also Timmons Model
Monitoring strategy, 131 business planning and, 22–23
Motivation competition and, 23–24
of business plan, 15–16 defining, 19–20
of entrepreneurs, 11–12 description of, 49
Moyes, Frank, 142 due diligence, 18, 53, 58–59
MySpace, 9 durability of, 21
fit and balance in, 17–18, 22–23
Nascent entrepreneurs, 3–5 “Four anchors” of, 26–27
National Drycleaning Inc., 33 ideas and, 19, 25–26
National Venture Capital Association, 35 industry definition in, 57–78
Networking lifestyle, 24
business planning and, 14–15, 72, margin analysis of, 19
159 market demand and, 19–20, 91
competitive advantage and, 72, 159 nature of, 16–24
of entrepreneurs, 14–15, 72, 159 odds in, manipulating, 17–19
financing through, 14–15, 72, 159 resources/financial management and,
Newsletters, 14 20–21
Niche markets, 59, 129 scale of, 23–24
Nike, 44, 45 success in, keys to, 16–17, 74–75
teamwork in, 21–22
Odds for success, manipulating, 17–19 Oprah Winfrey Show, 93
Offering plan. See also Financing, Outline, for business plan, 46
financial management Outsourcing, 105, 130
FV, 134–135 Overhead costs, 149–150
Lazybones example, 136 Ownership decisions, 122–123, 133
ownership and, 122–123, 133
PAT, 134–135 Page, Larry, 1, 165
PE, 134–135 Parizeau, Ernie, 6
sources and uses table in, 132–133 Passion, of entrepreneurs, 15–16
valuation of company, 133 PAT. See Profit after tax
1-800-Junk-It, 76 Patrioff & Company, 35
Ongoing operations planning, 106 Payroll, 110–111