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Future Scenarios and New

Business Models

ACTIVITY

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DESIGN
1 2 3 workshop
develop a set of future scenarios based describe each scenario with a story that develop one or more appropriate
on two or more main criteria. outlines the main elements of the scenario business models for each scenario

The goal of combining scenarios with business model innovation efforts is to Ideally you should develop between two and four different scenarios based on
help your organization prepare for the future. This process engenders meaning- two or more criteria in order to run a good business model scenario workshop.
ful discussion about a diffi cult topic, because it forces participants to project Each scenario should be titled and described with a short, specifi c narrative
themselves into concrete “futures” underpinned by hard (though assumed) facts. outlining the main elements.
When participants describe their business models they must be able to make a
clear case for their choices within the context of the specifi c scenario. Begin the workshop by asking participants to review the scenarios, then develop
an appropriate business model for each. If your objective is to maximize a group’s
Scenarios should be developed before the business model workshop begins. The understanding of all the potential futures, you might want everyone to participate
sophistication of the “screenplays” will vary depending on your budget. Keep in in a single group and let them collectively develop different business models for
mind that once you develop scenarios, they may be usable for other purposes as each scenario. If you are more interested in generating a set of very diverse future
well. Even simple scenarios help jumpstart creativity and project participants into business models, you might decide to organize participants into different groups
the future. that work in parallel on separate solutions for the various scenarios.

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