Page 196 -

Further Reading on

Design and Business

FURTHER READINGS Design Attitude Ideation Prototyping

Managing as Designing
by Richard Boland Jr. and Fred Collopy The Art of Innovation: Lessons in Creativity Serious Play: How the World's Best
Companies Simulate to Innovate
from IDEO, America's Leading Design Firm
190190 (Stanford Business Books, 2004) by Tom Kelley, Jonathan Littman, and by Michael Schrage (Harvard Business
A Whole New Mind: Why Right-Brainers Tom Peters (Broadway Business, 2001) Press, 1999)
DESIGN Will Rule the Future IdeaSpotting: How to Find Your Next Designing Interactions
Great Idea
by Bill Moggridge (MIT Press, 2007) (ch. 10)
by Daniel H. Pink (Riverhead Trade, 2006)
The Ten Faces of Innovation: Strategies by Sam Harrison (How Books, 2006)
for Heightening Creativity Storytelling
by Tom Kelley (Profi le Business, 2008) Visual Thinking The Leader's Guide to Storytelling: Mastering
The Back of the Napkin: Solving Problems the Art and Discipline of Business Narrative
Customer Insights and Selling Ideas with Pictures by Stephen Denning (Jossey-Bass, 2005)
Sketching User Experiences: Getting by Dan Roam (Portfolio Hardcover, 2008) Made to Stick: Why Some Ideas Survive
the Design Right and the Right Design Brain Rules: 12 Principles for Surviving and Others Die
by Bill Buxton (Elsevier, 2007) and Thriving at Work, Home, and School by Chip Heath and Dan Heath
Designing for the Digital Age: How to Create by John Medina (Pear Press, 2009) (Random House, 2007)
Human-Centered Products and Services (pp. 221–240)
by Kim Goodwin (John Wiley & Sons, Inc. 2009) Scenarios
The Art of the Long View: Planning for
the Future in an Uncertain World
by Peter Schwartz (Currency Doubleday, 1996)
Using Trends and Scenarios as Tools for
Strategy Development
by Ulf Pillkahn (Publicis Corporate
Publishing, 2008)

!"#$%&'(%)*+(%,,---1;3 /012013---2488-67