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Infrastructure Opportunities                            Customer Interface Opportunities

                         Could we use less costly resources   12345              How can we benefi t from a growing   12345
                         to achieve the same result?                             market?
                         Which Key Resources could be   12345                    Could we serve new Customer   12345
                         better sourced from partners?                           Segments?
                         Which Key Resources are   12345                         Could we better serve our custom-  12345
                         under-exploited?                                        ers through fi ner segmentation?
                         Do we have unused intellectual   12345                  How could we improve channel   12345
                         property of value to others?                            effi ciency or effectiveness?
                         Could we standardize some Key   12345                   Could we integrate our Channels   12345
                         Activities?                                             better?
                         How could we improve effi ciency   12345                 Could we fi nd new complementary   12345
                         in general?                                             partner Channels?
                         Would IT support boost effi ciency?  12345               Could we increase margins by   12345
                                                                                 directly serving customers?
                         Are there outsourcing    12345                                                                                  223
                         opportunities?                                          Could we better align Channels   12345
                                                                                 with Customer Segments?
                         Could greater collaboration with   12345
                         partners help us focus on our core                      Is there potential to improve   12345
                         business?                                               customer follow-up?
                                                                                 How could we tighten our
                         Are there cross-selling   12345                                                   12345
                         opportunities with partners?                            relationships with customers?
                                                                                 Could we improve personalization?
                         Could partner Channels help us   12345                                            12345
                         better reach customers?
                                                                                 How could we increase switching   12345
                         Could partners complement our   12345                   costs?
                         Value Proposition?
                                                                                 Have we identifi ed and “fi red”   12345
                                                                                 unprofi table customers? If not,
                                                                                 why not?

                                                                                 Do we need to automate some   12345
                                                                                 relationships?











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