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               R$                       KR                       KA                       KP                       C$

            5  Revenue               6  Key                   7  Key                   8  Key                   9  Cost
               Streams                  Resources                Activities               Partnerships             Structure
               Revenue streams result   Key resources are the    . . . by performing a num-  Some activities are   The business model
               from value propositions   assets required to oΩer   ber of Key Activities.   outsourced and some    elements result in the
               successfully oΩered to   and deliver the previously                        resources are acquired   cost structure.
               customers.               described elements . . .                          outside the enterprise.






















          !"#$%&'(%)*+(%,,---19                                                                                                       /012013---2451-67
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