Page 28 -

VP

2 Value Propositions

The Value Propositions Building Block describes
the bundle of products and services that create
value for a specifi c Customer Segment
The Value Proposition is the reason why customers turn to one
company over another. It solves a customer problem or satisfi es
a customer need. Each Value Proposition consists of a selected
bundle of products and/or services that caters to the requirements
of a specifi c Customer Segment. In this sense, the Value Proposi- c Customer Segment. In this sense, the Value Proposi-
of a specifi
tion is an aggr
tion is an aggregation, or bundle, of benefi ts that a company egation, or bundle, of benefi ts that a company
oΩers customers.Ωers customers.
o
Some Value Propositions may be innovative and represent a Some Value Propositions may be innovative and represent a
new or disruptive oΩer. Others may be similar to existing market e oΩer. Others may be similar to existing market
new or disruptiv
oΩers, but with added features and attributes.Ωers, but with added features and attributes.
o

!"#$%&'(%)*+(%,,---.. /012013---245.-67