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CH

3 Channels

The Channels Building Block describes how a
company communicates with and reaches its
Customer Segments to deliver a Value Proposition
Communication, distribution, and sales Channels comprise a
company's interface with customers. Channels are customer touch
points that play an important role in the customer experience.
Channels serve several functions, including:
} Raising awareness among customers about a company’s
products and services
} Helping customers evaluate a company’s Value Proposition
} Allowing customers to purchase specifi c products and services
} Delivering a Value Proposition to customers
} Providing post-purchase customer support

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