Page 255 -
P. 255

Mobilize                 Understand              Design                   Implement               Manage

 objective     Prepare for a successful   Research and analyze   Generate and test viable   Implement the        Adapt and modify the
               business model design    elements needed for the   business model options,   business model prototype   business model in response
               project                  business model design eΩort and select the best  in the fi eld            to market reaction


 focus         Setting the stage        Immersion               Inquiry                  Execution               Evolution

 description   Assemble all the elements for   You and the business model   Transform the information and   Implement the selected business  Set up the management struc-
               successful business model design.  design team immerse yourselves   ideas from the previous phase   model design.    tures to continuously monitor,
               Create awareness of the need for a  in relevant knowledge: custom-  into business model prototypes   evaluate, and adapt or transform
               new business model, describe the  ers, technology, and environment.  that can be explored and tested.   your business model.
               motivation behind the project, and  You collect information, interview  After an intensive business model                  249
               establish a common language to   experts, study potential cus-  inquiry, select the most satisfac-
               describe, design, and analyze and  tomers, and identify needs and   tory business model design.
               discuss business models.  problems.

 book sections  › Business Model Canvas (p. 44)  › Business Model Canvas (p. 44)  › Business Model Canvas (p. 44)  › Business Model Canvas (p. 44)  › Business Model Canvas (p. 44)
               › Storytelling (p. 170)  › Business Model Patterns (p. 52)  › Business Model Patterns (p. 52)  › Visual Thinking (p. 146)  › Visual Thinking (p. 146)
                                        › Customer Insights (p. 126)  › Ideation (p. 134)  › Storytelling (p. 170)  › Scenarios (p. 180)
                                        › Visual Thinking (p. 146)  › Visual Thinking (p. 146)  › Managing Multiple Business Models   › Business Model Environment (p. 200)
                                                                                          (p. 232)
                                        › Scenarios (p. 180)    › Prototyping (p. 160)                           › Evaluating Business Models (p. 212)
                                        › Business Model Environment (p. 200)  › Scenarios (p. 180)
                                        › Evaluating Business Models (p. 212)  › Evaluating Business Models (p. 212)
                                                                › Business Model Perspective
                                                                  on Blue Ocean Strategy (p. 226)

                                                                › Managing Multiple Business Models
                                                                  (p. 232)






          !"#$%&'(%)*+(%,,---.8;                                                                                                      /012013---2482-67
   250   251   252   253   254   255   256   257   258   259   260