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The nine business model Building Blocks form
the basis for a handy tool, which we call the
Business Model Canvas.

The Business Model Canvas

KP KA VP CR CS

KR CH

C$ R$

This tool resembles a painter’s canvas—preformat-
ted with the nine blocks—which allows you to paint
pictures of new or existing business models.
The Business Model Canvas works best when printed
out on a large surface so groups of people can jointly
start sketching and discussing business model
elements with Post-it® notes or board markers.
It is a hands-on tool that fosters understanding,
discussion, creativity, and analysis.

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