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What Key Activities do our Value Propositions require? 37

Our Distribution Channels? Customer Relationships?

Revenue streams?

Key Activities can be categorized as follows:
Platform/network
Production Business models designed with a platform as a Key
These activities relate to designing, making, and Resource are dominated by platform or network-
delivering a product in substantial quantities and/or related Key Activities. Networks, matchmaking
of superior quality. Production activity dominates the platforms, software, and even brands can function as
business models of manufacturing firms. a platform. eBay’s business model requires that the
company continually develop and maintain its plat-
Problem solving form: the Web site at eBay.com. Visa’s business model
Key Activities of this type relate to coming up with requires activities related to its Visa® credit card
new solutions to individual customer problems. transaction platform for merchants, customers, and
The operations of consultancies, hospitals, and other banks. Microsoft’s business model requires managing
service organizations are typically dominated by the interface between other vendors’ software and its
problem solving activities. Their business models call Windows® operating system platform. Key Activi-
for activities such as knowledge management and ties in this category relate to platform management,
continuous training. service provisioning, and platform promotion.

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