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                                                                 Pricing Mechanisms


                                      Fixed Menu Pricing                                          Dynamic Pricing
                           Predefined prices are based on static variables              Prices change based on market conditions


                            List price  Fixed prices for individual products, services,    Negotiation    Price negotiated between two or more partners
                                    or other Value Propositions                    (bargaining)  depending on negotiation power and/or negotiation skills


                        Product feature   Price depends on the number or quality of    Yield management  Price depends on inventory and time of purchase
                           dependent  Value Proposition features                              (normally used for perishable resources such as hotel
                                                                                              rooms or airline seats)


                      Customer segment  Price depends on the type and characteristic    Real-time-market  Price is established dynamically based on supply
                           dependent   of a Customer Segment                                  and demand



                      Volume dependent   Price as a function of the quantity purchased  Auctions  Price determined by outcome of competitive bidding













          !"#$%&'(%)*+(%,,---55                                                                                                       /012013---245.-67
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