Page 42 -

KA

7 Key Activities

The Key Activities Building Block describes
the most important things a company must do
to make its business model work
Every business model calls for a number of Key Activities. These
are the most important actions a company must take to operate
successfully. Like Key Resources, they are required to create and
oΩer a Value Proposition, reach markets, maintain Customer
R
Relationships, and earn revenues. And like Key Resources, Key elationships, and earn revenues. And like Key Resources, Key
Activities diΩer depending on business model type. For software ctivities diΩer depending on business model type. For software
A
maker Microsoft, Key Activities include software development. er Microsoft, Key Activities include software development.
mak
For PC manufacturer Dell, Key Activities include supply chain For PC manufacturer Dell, Key Activities include supply chain
management. For consultancy McKinsey, Key Activities include or consultancy McKinsey, Key Activities include
management. F
p
problem solving. roblem solving.

!"#$%&'(%)*+(%,,---5/ /012013---245.-67