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                                                          Brokerage fees
                                                          This Revenue Stream derives from intermediation   Each Revenue Stream might have diΩerent pricing
                                                          services performed on behalf of two or more parties.   mechanisms. The type of pricing mechanism chosen
                                                          Credit card providers, for example, earn revenues   can make a big diΩerence in terms of revenues gener-
                                                          by taking a percentage of the value of each sales   ated. There are two main types of pricing mechanism:
                                                          transaction executed between credit card merchants   fi xed and dynamic pricing.
                                                          and customers. Brokers and real estate agents earn
                                                          a commission each time they successfully match a
                                                          buyer and seller.

                                                          Advertising
                                                          This Revenue Stream results from fees for advertising
                                                          a particular product, service, or brand. Traditionally,
                                                          the media industry and event organizers relied heavily
                                                          on revenues from advertising. In recent years other
                                                          sectors, including software and services, have started
                                                          relying more heavily on advertising revenues.















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