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         6        Key Resources
             34

                  The Key Resources Building Block describes
                  the most important assets required to make a
                  business model work
                  Every business model requires Key Resources. These resources
                  allow an enterprise to create and oΩer a Value Proposition, reach
                  markets, maintain relationships with Customer Segments, and
                  earn revenues. DiΩerent Key Resources are needed depending on
                  the type of business model. A microchip manufacturer requires
                  capital-intensive production facilities, whereas a microchip designer
                  focuses more on human resources.
                    Key resources can be physical, fi nancial, intellectual, or human.
                  Key resources can be owned or leased by the company or acquired
                  from key partners.




































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