Page 44 -

KP

8 Key Partnerships

The Key Partnerships Building Block describes
the network of suppliers and partners that make
the business model work
Companies forge partnerships for many reasons, and partnerships
are becoming a cornerstone of many business models. Companies
create alliances to optimize their business models, reduce risk, or
acquire resources.
We can distinguish between four diΩerent types of partnerships:
1. Strategic alliances between non-competitors Strategic alliances between non-competitors
1.
2. Coopetition: strategic partnerships between competitors Coopetition: strategic partnerships between competitors
2.
3. Joint ventures to develop new businesses Joint ventures to develop new businesses
3.
4.
4. Buyer-supplier relationships to assure reliable supplies Buyer-supplier relationships to assure reliable supplies

!"#$%&'(%)*+(%,,---5: /012013---245.-67