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HOW department view itself as a service- tive business models for the Cultural within the publishing industry it would
Brazil to help artists, cultural producers,
to implement private sector principles.
ago! With a particular tough and
50 The public sector is often challenged I’m using the Business Model Canvas in I wish I had known the Canvas years
and game designers to envision innova-
I have used the Canvas to help a
complicated print-to-digital project
have been so helpful to
and Creative Industries. I apply it in the
oriented business,
show all project
establishing
Cultural Production MBA at FGV and in
DO YOU externalized as-is the Innovation Games Lab at COPPE/ members in this
UFRJ Business Incubator.
Claudio D'Ipolitto, Brazil
and to-be business
visual way both
models.
When you typically think of a business the big picture,
USE THE It has created a whole new conversa- model, the conclusion is that it is a 'for own roles in it
profit' business. However, I found that their (important)
tion around describing and innovating
the business.
the Canvas is also very effective in the
Mike Lachapelle, Canada
non-profit sector. We used it to
and the inter-
CANVAS? I consult with small companies on using DESIGN dependencies.
model involves giving core products + ALIGN
the freemium business model. This
Hours of explaining, arguing, and mis-
understanding could have been saved.
away for free, which is very counterin-
members of the leadership team during
tuitive to most businesspeople. Thanks
to the Business Model Canvas, I can the formation of a new non-profit Jille Sol, Netherlands
program. The Canvas was flexible
easily illustrate enough to take into account the goals A close friend was looking for a new
how it makes of this social entrepreneurial venture, job. I used the Business Model
and bring clarity to the true Value
financial sense. Proposition of the business and how Canvas in order to assess her
personal business model.
to make it sustainable.
Peter Froberg, Denmark Kevin Donaldson, United States Her core competences and Value
Proposition were outstanding but
she failed to leverage her strategic
I help business owners plan their transi- partners and develop appropriate
tion and exit from their companies. Customer Relationships. This adjusted
Success depends on sustaining long- focus opened new opportunities.
term company viability and growth. Key Daniel Pandza, Mexico
to this is a business model innovation
program. The Canvas helps us identify
and innovate their business models.
Nicholas K. Niemann, United States

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