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Imagine 60 first-year students, knowing We were asked to redesign the language The Business Model WE USED 15,000 The Business Model Canvas has proven

nothing about entrepreneurship. In less service of an international NGO. The POST-ITS AND to be a very useful tool for capturing
than five days, thanks to the Business Business Model Canvas was especially Canvas has allowed ideas and solutions for e-commerce 51
Model Canvas, they were able to pitch helpful to show the links between me to establish a MORE THAN projects. Most of my clients are SMEs
a viable idea with conviction and clarity. the needs of people’s day-to-day 100 METERS OF and the Canvas helps them to
They used it as a tool to cover all the work and a service that was felt common language BROWN PAPER clarify their current
startup-building dimensions. too specialized, considered only as an and framework with
Guilhem Bertholet, France afterthought, and far away from their colleagues. to design a future organizational struc- business models and
priorities. ture in a global manufacturing company. understand and focus on the impact
Paola Valeri, Spain I've used the Canvas to explore new The key of all activities was, however, of e-commerce on their organizations.
I use the Business Model Canvas to growth opportunities, assess uses the Business Model Canvas. It con- Marc Castricum, Netherlands
teach early stage entrepreneurs of new business models by competitors, vinced us by its practical applicability,
across a wide range of industries as As a startup coach I support teams to and to communicate across the simplicity, and logical cause-and-effect
a much better way to create new products and design their organization how we could relationships. I applied the Canvas to help a company
TRANSLATE businesses. The Business Model Canvas accelerate technology, market, and Daniel Egger, Brazil align key staff in order to determine
shared goals and strategic priorities,
business model innovations.
does a great job assisting me to
THEIR BUSINESS remind the Bruce MacVarish, United States I used the Canvas to do a which were used during the planning
process and incorporated with the BSC.
PLANS teams to think The Business Model Canvas has helped It also ensured that the chosen initia-
check
INTO THE BUSINESS holistically about several health care organizations in the REALITY tives were clearly driven by the new
strategic priorities.

PROCESSES their business Netherlands to make the move from Martin Fanghanel, Bolivia
a budget driven governmental
that they (will) need to operate their institution to an entrepreneurial for my new startup Mupps, a platform
businesses and to ensure that they are and prevents value-adding organization. where artists can make their own music
focused properly on being customer-
centric in a way that makes the business them from Huub Raemakers, Netherlands apps for iPhone and Android phones
in minutes. You know what? The Canvas
as highly profitable as it can be. getting stuck made me even surer of the possible
Bob Dunn, United States I used the Canvas with senior managers success! So I gotta go, work to do!
on details. This helps to of a public company to help them Erwin Blom, Netherlands
make their new venture a success. restructure their value chain due to
I have used the Canvas with a changes in sector regulation. The key
co-founder to design a business plan Christian Schüller, Germany success factor was to understand which
for a national level contest held by new Value Propositions could be offered
The Economic Times, India. The to their clients and then translated into
Canvas enabled me to think through internal operations.
all the aspects of the startup and put Leandro Jesus, Brazil
together a plan that VCs might find well
thought out and attractive to fund.
Praveen Singh, India

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