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This section describes business models with similar characteristics,
similar arrangements of business model Building Blocks, or similar
behaviors. We call these similarities business model patterns. The
patterns described in the following pages should help you understand Patterns
business model dynamics and serve as a source of inspiration for
your own work with business models. 56 Unbundling Business
Models
We’ve sketched out five business model patterns built on important 66 The Long Tail
concepts in the business literature. We’ve “translated” these into
the language of the Business Model Canvas to make the concepts 76 Multi-Sided Platforms
comparable, easy to understand, and applicable. A single business
model can incorporate several of these patterns. 88 FREE as a Business Model

108 Open Business Models
Concepts upon which our patterns are based include Unbundling,
the Long Tail, Multi-Sided Platforms, FREE, and Open Business Models.
New patterns based on other business concepts will certainly emerge
over time.

Our goal in defining and describing these business model patterns is
to recast well-known business concepts in a standardized format—the
Business Model Canvas—so that they are immediately useful in your
own work around business model design or invention.

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