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UNBUNDLING BUSINESS PATTERNS

Def_Pattern No. 1

The concept of the “unbundled” corpora- [ ref·er·ences ]

1 } “Unbundling the
tion holds that there are three fundamentally Corporation.” Harvard 57
Business Review. Hagel,
diΩerent types of businesses: Customer Rela- John, Singer, Marc.

March–April 1999. PATTERNS
tionship businesses, product innovation busi- 2 } CWT 3XbRX_[X]T ^U <PaZTc
Leaders: Choose Your
]TbbTb P]S X]UaPbcadRcdaT QdbX]TbbTb } 4PRW Customers, Narrow Your

Focus, Dominate Your
type has diΩerent economic, competitive, and <PaZTc Treacy, Michael,
Wiersema, Fred. 1995.
Rd[cdaP[ X\_TaPcXeTb } CWT cWaTT ch_Tb \Ph

co-exist within a single corporation, but ideally [ ex·am·ples ]
mobile telecom industry,
they are “unbundled” into separate entities in private banking industry

order to avoid conflicts or undesirable trade-oΩs.

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