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                                                                                                                                             UNBUNDLING BUSINESS PATTERNS




                                            234&$56              :$;64<(3=>('96+4%;?+@=            7%B39;63$56$3(=
                                          7%%4896+4%                   A9%9,(<(%6                   A9%9,(<(%6





                                C54%4<+5;  Early market entry enables charging   High cost of customer acquisition   High fixed costs make large volumes   !1 PATTERNS
                                   premium prices and acquiring large
                                                                makes it imperative to gain large wallet
                                                                                              essential to achieve low unit costs;
                                                                share; economies of scope are key
                                                                                              economies of scale are key
                                   market share; speed is key




                                   Battle for talent; low barriers to entry;   Battle for scope; rapid consolidation;    Battle for scale; rapid consolidation;
                                :$'6$3(  many small players thrive  a few big players dominate  a few big players dominate








                                :4<@(6+6+4%  Employee centered; coddling the   Highly service oriented; customer-  Cost focused; stresses standardization,
                                                                                              predictability, and eΩiciency
                                   creative stars
                                                                comes-first mentality












                                                                                                      Source: Hagel and Singer, 1999.








          !"#$%&'(%)*+(%,,---2;                                                                                                       /012013---2455-67
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