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UNBUNDLING BUSINESS MODELS Unbundling the

Mobile Telco

62 Infrastructure Management
Mobile telecommunication fi rms have started
PATTERNS unbundling their businesses. Traditionally they maintenance
network
competed on network quality, but now they are
striking network sharing deals with competitors services acquisition
provisioning retention
or outsourcing network operations altogether
to equipment manufacturers. Why? Because telecom marketing voice installed
equipment customer base
they realize that their key asset is no longer the suppliers data
network—it is their brand and their Customer network content
Relationships. brand Customer Relationship
customer retail
base

voice
network maintenance
data
marketing
service revenues

Product Innovation

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