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Services are usually deliv-
ered to business customers
Products and services UNBUNDLING BUSINESS MODELS
can be brought to market The activities and oΩer
directly, but are usually are focused on delivering
delivered through B2B infrastructure services
activity is focused on lever-
aging research and develop- intermediaries focused on
ment to bring new products customer relationships 65
and services to market
PATTERNS PATTERNS PATTERNS PATTERNS PATTERNS
KP KA VP CR
CS

KA VP CR CS

KR CH

KR CH
C$ R$
w

R$

Platform is characterized by revenues are based on low
high fi xed costs, which are margins and high volume
High cost base due to the High premium chargeable leveraged through scale and
battle over creative talent, because of novelty factor large volume
the key resource in this
model

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