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THE LONG TAIL

Def_Pattern No. 2

long tail business models are about selling less [ ref·er·ences ] 67

1 } CWT ;^]V CPX[) FWh
of more: They focus on oΩering a large number the Future of Business PATTERNS
8b BT[[X]V ;Tbb ^U <^aT
of niche products, each of which sells relatively Anderson, Chris. 2006.

2 } “The Long Tail.” Wired
X]UaT`dT]c[h } 0VVaTVPcT bP[Tb ^U ]XRWT XcT\b <PVPiX]T Anderson,
Chris. October 2004.
can be as lucrative as the traditional model

[ ex·am·ples ]
whereby a small number of bestsellers account Netflix, eBay, YouTube,
Facebook, Lulu.com
U^a \^bc aTeT]dTb } ;^]V CPX[ QdbX]Tbb \^ST[b

require low inventory costs and strong plat-

forms to make niche content readily available

to interested buyers.

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