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THE LONG TAIL

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PATTERNS

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Anderson’s research focuses primarily on the media movie is rented relatively infrequently, aggregate concept applies outside the media industry as well.
industry. For example, he showed how online video revenue from Netfl ix’s vast niche fi lm catalog rivals The success of online auction site eBay is based on
rental company Netfl ix moved toward licensing a that from the rental of blockbuster movies. a huge army of auctioneers selling and buying small
large number of niche movies. While each niche But Anderson demonstrates that the Long Tail quantities of “non-hit” items.
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