Page 90 -
P. 90

MULTI-SIDED PLATFORMS  Apple’s Evolution into


                         a Platform Operator






              84

                PATTERNS  The evolution of Apple’s product line from the iPod to the iPhone high-
                         lights the company’s transition to a powerful platform business model
                         pattern. The iPod was initially a stand-alone device. The iPhone, on the
                         contrary, evolved into a powerful multi-sided platform for which Apple
                         controls third party applications through its App Store.










































          !"#$%&'(%)*+(%,,---:8                                                                                                       /012013---245/-67
   85   86   87   88   89   90   91   92   93   94   95