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FREE AS A BUSINESS MODEL

Def_Pattern No. 4

free } 8] cWT free business model at least [ ref·er·ences ] 89

1 } {Free! Why $0.00 is
one substantial Customer Segment is able to the Future of Business.” PATTERNS
FXaTS <PVPiX]T
continuously benefit from a free-of-charge Anderson, Chris.

February 2008.
^UUTa } DiΩerent patterns make the free offer 2 } {How about Free? The
Price Point That Is Turn-
_^bbXQ[T } =^] _PhX]V Rdbc^\Tab PaT ]P]RTS ing Industries on Their

Heads.” Knowledge@
by another part of the business model or by Wharton. March 2009.
3 } 5aTT) CWT 5dcdaT ^U P
another Customer Segment. Radical Price. Anderson,

Chris. 2008.

[ ex·am·ples ]
Metro (free paper),
Flickr, Open Source,
Skype, Google, Free
Mobile Phones

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