Page 15 - Build a Culture of Employee Engagement with the Principles

xiv Preface

Who Will Benefit from This Book?

This book was written for leaders at all levels who wish to engage
the hearts and minds of their employees. The specific examples
and strategies will help managers, supervisors, team leaders,
executives, small business owners, and human resources profes-
sionals increase their organization’s human capital. Whether you
are a brand-new first-line supervisor or the CEO of a Fortune
500 company, the RESPECT Model will increase your leadership
effectiveness and the productivity of your employees.

What You Will Learn

In reading this book, you will learn the nuts and bolts of creat-
ing an engaged workforce, specifically:

1. Why traditional reward and recognition programs fail
2. The difference between engagement and motivation
3. How increasing employee engagement adds directly to
the bottom line
4. Why most approaches to increasing engagement are
based on unsound research
5. How to measure employee engagement in your
organization
6. The link between respect and engagement
7. The RESPECT Model
a. The power of an “actionable philosophy”
b. The seven drivers of RESPECT
c. Your current leadership effectiveness in showing
RESPECT