Page 14 - Build a Culture of Employee Engagement with the Principles
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                           Preface


















                        ver the past twenty years, I have dedicated
                        my life to helping leaders increase the human
       Ocapital of their organizations. During this time I
        have learned that relationships, both personal and professional,
        work only within the context of respect. Born of this concept
        and supported by my own research as well as studies from
        around the world, I developed the RESPECT Model to help orga-
        nizations create cultures of respect and workforces of highly
        engaged employees. The model has been embraced by diverse
        organizations ranging in size from twenty to six hundred thou-
        sand employees, including manufacturing companies, medical
        practices, sales organizations, pharmaceutical companies, con-
        sulting firms, schools, and government agencies. The enthusi-
        astic adoption and success of this model is due to its simplicity,
        power, effectiveness, and universal appeal. It works because all
        human beings desire one thing: respect.
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