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‘Infosuasion’ in European Newspapers: A Case Study on the War in Kosovo 219

10. Inducing guilty feelings produces surrender: for example by saying that if no action is
taken against Serbia, the West will have more than 100,000 refugees on its conscience.
11. Facts that have not been verified or proven, but used as if true. The use of factoids is easy
to identify because they are not accompanied by the references needed to recognize them
among known events or to be able to verify them.
12. In other words, Milosevic’s policies are so out of date that they should be analysed like an
archaeological find.
13. From now on each percentage is to be referred to as the ‘weight’.

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