Page 132 - Communication and Citizenship Journalism and the Public Sphere
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BITES AND BLIPS  121

            dependent on Washington insiders, not so tightly bound to the source-
            cultivating and glad-handing that guide reportage in Washington. And it
            was a morning show  that discovered  that the Bush and  Dukakis
            campaigns had hired the same Hollywood lighting professionals to
            illuminate their rallies. (Possibly the Dukakis handlers had learned from
            Walter Mondale’s blunder  in turning a  1984 debate  lighting decision
            over to Reagan’s more skilled people, leaving Mondale showing rings
            under his eyes.) 1
              As  befit the new  and sometimes  dizzying self-consciousness,
            reporters sometimes displayed, even in public, a certain awareness that
            they were players in a game not of their own scripting; that they could be
            had, and were actively being had, by savvy handlers; and that they were
            tired of being had. The problem first acquired currency with a tale told
            about a 1984 campaign piece  broadcast by the CBS correspondent
                      2
            Lesley Stahl.  Here is Stahl’s own version of the story, as she told it on
            election night on ABC’s Viewpoint:

              This was a five-minute piece on the evening news…at the end of
              President Reagan’s ‘84 campaign, and the point of the piece was
              to really criticize him for—I didn’t use this language in the piece
              —but the point was, he  was  trying to create  amnesia over  the
              budget  cuts. For instance…  I showed him at the Handicapped
              Olympics, and I said, you wouldn’t know by these pictures that
              this man tried to cut the  budget for the handicapped. And  the
              piece went on and on like that. It was very tough, and I was very
              nervous about going back to the White House the next day, Sam
              [she is talking to fellow panelist and  prime competitor  Sam
              Donaldson of ABC], because I thought they’d  never return my
              phone calls  and  they’d keep returning yours.  [Thus does
              competition within the journalistic pack cultivate subservience.—
              T.G.] But my phone  rang, and it was a  White House official
              [according to  a good  source,  this  was Richard Darman, now
              President Bush’s director  of  the Office of  Management and
              Budget—T.G.], and he said, ‘Great piece, Lesley.’ And I said,
              ‘Come on, that was a tough—what do you mean, “great piece”?’
              And he said, ‘We loved it, we loved it, we loved it. Thank you
              very much. It was a five-minute commercial, you know, unpaid
              commercial  for our campaign.’ I  said, ‘Didn’t you hear what I
              said? I was tough!’ And he said, ‘Nobody heard what you said.
              They just saw the five minutes  of  beautiful pictures of Ronald
              Reagan. They saw the balloons, they saw the flags, they saw the
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