Page 69 - Communication in Organizations Basic Skills and Conversation Models
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Communication in organizations     58




                                      Psychologizing
        Psychologizing means that a comment is made about a person’s character based on one
        aspect of his functioning. For example, when  an  employee  has  difficulties  in  setting
        priorities it may be said that he feels insecure and is not able to work independently.
        Often a first result of ‘psychologizing’ is that the employee is labelled in a certain way.
        When the manager ‘psychologizes’ in an interview (e.g. ‘You are the dependent type,
        anyway’) it often results in the employee getting irritable. Moreover such judgements are
        not concrete and usually do  not give the opportunity for positive  improvement  in  the
        employee’s behaviour.


                                    Preventing mistakes
        There  are  numerous  mistakes  that can be made unconsciously. The evaluation should
        therefore be made very carefully. The following rules of thumb can help to minimize
        such mistakes.
        • Evaluate over a longer period so that individual incidents are not the only items
           evaluated.
        • Evaluate according to the function.
        • Do not compare with a colleague who has a different function.
        • Try to understand your own evaluation mistakes. Be aware of them, so you can reduce
           some of them.
        • Note down the facts as much as possible during the evaluation period according to
           concrete behaviour and achievements.



                         The performance evaluation interview model

        We now outline the interview model, which is composed of four parts: the start of the
        interview, composition of the agenda, discussion of the  subjects,  and  ending  the
        interview.

                                    Start of the interview

        The manager opens the interview with a short summary of its goal and indicates how
        long it will last (see p. 9).

              In  the  interview  at Dinner Ltd between Freddy Fortune and Charlotte
              Cohen,  Freddy says: ‘As you know the goal of this performance
              evaluation interview is to discuss what has happened in the past period
              and  how we are going to tackle eventual problems in the forthcoming
              period. We now have an hour for this.’
                 Furthermore he indicates the structure of the conversation and refers to
              its preparation: ‘We had agreed that we would both think about certain
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