Page 202 - Consuming Media
P. 202

01Consuming Media  10/4/07  11:17 am  Page 189










                   infrastructure of how power and resistance interact in the mediating and mediatized
                   public sphere connect media use to issues of citizen rights, which are fought for by
                   social movements in civil society, mobilizing lifeworld networks and using resources
                   of the public sphere. In such struggles, citizens put pressure on the state system to
                   legally codify basic rights on a national, international, or even global scale.
                     Sociologist T.H. Marshall divided citizenship into three elements: civil citizenship
                   (freedom of expression and assembly, belief, ownership and equal juridical rights),
                   political citizenship (rights to vote and thus have a share of political power) and social
                   citizenship (basic economic and social welfare, work and education). Graham
                   Murdock and many others have added to this list communicative or cultural citizen-
                   ship, including rights to information, experience, knowledge and participation in
                   culture and public communication. 35  It should be noted that it was precisely these
                   rights that the librarian in Solna wished to safeguard, as was mentioned above. In
                   1958, Raymond Williams was among the first to explore the links between commu-
                   nication and community, arguing for the need of a ‘common culture’ that is no ‘equal
                   culture’ but leaves room for ‘multiple transmission’ that encompasses all citizens and
                   ‘is not an attempt to dominate, but to communicate, to achieve reception and
                           36
                   response’. These ideas had similarities to Jürgen Habermas’s 1962 thoughts on the
                   public sphere and – much later – on communicative versus strategic action. Williams
                   understood that this common culture in modern times can ‘not be the simple all-in-
                   all society of old dream. It will be a very complex organization’, and needs to be
                   combined with increasing specialization. 37
                     In  Communications (1962),  Williams proposed a new, democratic system of
                   communication, grounded on basic rights to transmit and to receive that together
                   formed a basis for free speech, participation and discussion. These rights must be
                   guaranteed by public-service institutions not directly controlled by governments, so
                   that ‘the active contributors have control of their own means of expression’. Instead
                   of censorship of irresponsible expressions, he preferred ‘to let the contribution be
                   made, and let the contributor take responsibility for it’, in order to achieve the need
                   for a democratic balance between ‘freedom to do and freedom to answer, as an active
                   process between many individuals’. 38  More specifically, he proposed that public
                   responsibility in the area of education included teaching speech, writing, creative
                                                                   39
                   expression, contemporary arts, institutions and criticism. The reforms he proposed
                   in the area of institutions aimed to ‘make sure that as many people as possible are free
                   to reply and criticize’, which demanded ‘the right to reply, the right to criticize and
                                                            40
                   compare, and the right to distribute alternatives’. To this purpose, he listed specific
                   proposals for reform of the press, books and magazines, advertising, broadcasting and
                   television and theatre. Finally, he called for developing alternatives to the two systems
                   of state control and commercial markets.
                     Williams outlined a program for a democratizing reinforcement of the public
                   sphere that could better guarantee ‘genuine freedom and variety’. This plea also had
                   clear affinities to Habermas’s roughly simultaneous work on the public sphere. 41
                   Since then, technological, economic, political, social and cultural transformations


                                                                        Communicative Power  189
   197   198   199   200   201   202   203   204   205   206   207