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01Consuming Media  10/4/07  11:17 am  Page 193










                   effective schooling system, and there will never be one that covers all new genres and
                   modes of communication. Instead, the task must be to create conditions for everyone
                   to develop complex media literacies through participation in a diverse set of educa-
                   tion settings, subcultures and interpretive communities. For this, people need access
                   to reliable information on how to find and use different media, but there is also a
                   need for opportunities to develop critical reflection on the existing media world in
                   which everyone takes part. This can never be fully ‘delivered’ by state institutions, but
                   the communicative rights of cultural citizenship can strive to deconstruct the obsta-
                   cles that commercial businesses or oppressive social groups raise for such critical
                   engagement.

                   EXIT?
                   Our odyssey through the passages of media consumption, with its complex layers,
                   spheres and flows of communication, has indicated some of the difficulties of guar-
                   anteeing general access to time and space for communication in late modernity.
                   Uneven distribution of economic resources, leisure time and power over the use of
                   urban space underpin restricting inequalities in access to communication tools, texts,
                   public places and competencies. Since the early and high phases of modernity
                   analysed by Benjamin, historical developments of technologic, economic, political,
                   social and cultural forms have transformed the ongoing and unresolved tensions
                   between potentials of authoritarian oppression and exclusion on the one hand, and
                   of democratic empowerment and emancipation on the other. Late modernity is char-
                   acterized by an increasing complexity in all dimensions. 52  New media technologies
                   and genres, global flows of migration and travel, transformed institutional bodies on
                   different levels, emergent and subdivided cultural fields and intersectional crossings
                   of identity dimensions add up to a situation for media consumption that is difficult
                   to reduce to any simple theses. At this endpoint of our investigation, some conclu-
                   sions can be briefly summarized along the three main dimensions outlined in the
                   beginning and running through the whole of this book.

                   (1) The structural circuits of media use are open, dynamic and intersecting. There is
                   no strict, definite and universally valid definition or delimitation of the media
                   world, nor of its sub-categories. A wide range of media circuits have developed
                   through history, and there is no pre-given limit to what may be used or understood
                   as a medium. The various media are interdependent and co-articulated, as they
                   intersect and mix in many hybrid intermedial forms that sometimes give rise to new
                   circuits and at other times retain a borderland character. The existence of double
                   and multiple media, based on the differentiation of software and hardware analysed
                   in Chapters 6 and 7, has consequences for the dominant patterns of consumption
                   for different media circuits. There are many types of media texts and also a diversi-
                   fied set of media machines, and shifting ways in which these are acquired and used.
                   Some uses are mainly for production, others can be classified as consumption, but
                   these two forms of practice are often mixed in intricate ways, for instance in the use


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